World 2019

February 4th – 6th | Phoenix, Arizona

View More

It’s time to gear up for MicroStrategy World 2019 - your gateway to the cutting-edge world of analytics and mobility. This is your opportunity to interact and share ideas with world-renowned experts in MicroStrategy. Come and join more than 200 companies to see what lies in the future of enterprise intelligence.



Session Title: Effective Storytelling with Data and Next-Gen Analytics

Wednesday, February 6th | 2:00PM - 2:45PM | Phoenix Convention Center, North building 221C

Session Abstract

At InfoCepts, we have enabled 100s of customers to tell clear, insightful and actionable stories using their data. Through this experience, we have created a methodology with which you can identify and tell stories that can lead to better business. With our data storytelling methodology, you can share engaging and compelling data stories with the aid of fundamental data visualization principles. Our methodology will empower you to improve your message and business workflows in the most productive way. Attend this session to gain a new perspective on business analytics.

Attend this session to understand:

  • The importance of context, key themes and the target audience in data storytelling
  • How to determine the most effective visualization to communicate a message to your intended audience
  • How to recognize and eliminate visual clutter and direct your target audience’s attention to the most important parts of your data story
  • How Advanced Analytics, or Next-Gen functionality, such as ‘Predictive Analysis,’ ‘What -if Analysis,’ ‘Natural Language Generation (NLG),’ and ‘Sentiment Analysis’ can take your analytics to the next level


Portfolio Item

Jorge Jimenez

Head - BI Practice, InfoCepts


Session Title: MicroStrategy Mobile Reporting for the C-Suite

Tuesday, February 5th | 11:30 AM – 12:15 PM | Phoenix Convention Center, North building 229B

Session Abstract

Having instant access to information while on the go is becoming increasingly fundamental to business leaders across the globe. Mobile analytics can provide the competitive edge and agility that businesses need to thrive in such an aggressive market. Nielsen designed a mobile ecosystem that relies on MicroStrategy to provide analytical power along with beautiful and appealing mobile reports for our c-suite executive users. The reports can either be syndicated or custom-built to client specifications, which can include a wide range of business KPIs and be viewed through multiple lenses. This mobile reporting ecosystem is accessed using the MicroStrategy mobile application, which has been highly customized in iOS to enhance user experience. It acts as a single point of access for all Nielsen clients while still feeling specific for each one. MicroStrategy tools ensured that it was possible to integrate and create a symbiosis with other corporate systems to boost efficiency and scalability, as well as meet security standards.

Attend this session to:

  • Get a glimpse of an example that utilizes a MicroStrategy Mobile reporting solution
  • Learn how to deliver high-end reports to c-suite users
  • Learn how to ensure scalability, high performance, and a customized experience


Portfolio Item

Nadir Turkman

Global Solution Manager, Nielsen

Portfolio Item

Miguel Tavares

Global Report Liaison, Nielsen


Session Title: Next-gen global reporting dashboards and mobile apps

Tuesday, February 5th | 3:00 PM - 3:45PM | Phoenix Convention Center, North building 223

Session Abstract

Data and analytics are critical for enabling the pharmaceutical industry to improve revenues with a significant reduction in time-to-market new therapies. Vertex needed a better way to present sales data for their international business unit, which spans 31 countries. The lack of robust country-wide sales performance reports and limited attainment tracking were important challenges for their analytics endeavor. Vertex addressed them with MicroStrategy-powered dashboards accessible on the iPhone and iPad, which provided data such as sales units reporting, field sales, and field medical interaction insights. Attend this session to learn how Vertex used MicroStrategy to reap benefits, including:

  • Instant insights into unit sales from reports accessible via web, iPad, or iPhone
  • CRM data augmented with third-party data sources--all on a unified platform that provides a single version of the truth
  • Visibility into field force activities for commercial and medical directors
  • 24/7 tracking for important KPIs for 100+ business users


Portfolio Item

Hemant Khanna

International BI Lead, Vertex Pharmaceuticals

Portfolio Item

Jay Kakkad

Microstrategy Consultant, InfoCepts


Thanks for attending our Presentation at MicroStrategy World 2019. You can download the contents related to our Presentation here.

    • Download our Presentation

      • Effective Storytelling with Data
        and Next-Gen Analytics
    • Download our e-Book

      • "Data Storytelling with
        Design Thinking Methodology"
    • Download Templates

      • Strategic Persona Template, Card Sorting
        Template and More
    • Download All

      • Download the slide deck, e-book
        as well as the templates

Download Presentation

Download Book

Download Templates

Download All

About InfoCepts

As the largest MicroStrategy-focused services firm in the world, InfoCepts empowers organizations to derive maximum value from their data. Supported by 800+ consultants – including the most certified MicroStrategy associates anywhere in the world – InfoCepts’ efforts span from Mobile & Dashboard development to Advanced Analytics, Advisory Services & Data Management capabilities. Recently featured by Gartner in their “Market Guide for Data & Analytics Service Providers”, InfoCepts has engineered some of the most complex & user-friendly MicroStrategy systems in the world through its world-class group of associates that include a dedicated data visualization squad and a 50-person SDK team. InfoCepts is headquartered in McLean, Virginia with over 200 customers and 80,000 users worldwide, spanning every vertical market.



InfoCepts, LLC,
1750 Tysons Blvd,Suite 1500,
McLean, VA 22102


+1 (703) 289-5117